Boyd Digital Agency Blog Corner

Navigating Marketing Success

Insights from the Front Lines of Marketing.

Welcome to the Boyd Digital Agency blog, your resource for strategic marketing insights and actionable advice. Here, we share our expertise on everything from high-level strategy to the latest trends in digital marketing. Our goal is to empower you with the knowledge you need to grow your business.

The Behavioral Economics Secret Weapon That’s Doubling Digital Marketing ROI

by Marketing Engineer | June 7, 2025 | digital trends, marketing strategy | 0 Comments

TLDR (Too Long; Didn't Read) The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information they receive (the "anchor") when making decisions. In marketing, you can use this by presenting a higher-priced option first to make...

Marketing Strategies to Boost Customer Engagement and Brand Awareness in the Tech Industry

by Marketing Engineer | May 17, 2025 | Business Development, Growth & Engagement, marketing strategy, Technology Industry | 0 Comments

With new innovations launching daily, companies must fight for attention and loyalty in a crowded market. That’s why effective marketing strategies focused on customer engagement and brand awareness are more critical than ever. This post explores the top marketing...