Boyd Digital Agency Blog Corner

Navigating Marketing Success

Insights from the Front Lines of Marketing.

Welcome to the Boyd Digital Agency blog, your resource for strategic marketing insights and actionable advice. Here, we share our expertise on everything from high-level strategy to the latest trends in digital marketing. Our goal is to empower you with the knowledge you need to grow your business.

The Behavioral Economics Secret Weapon That’s Doubling Digital Marketing ROI

by Marketing Engineer | June 7, 2025 | digital trends, marketing strategy | 0 Comments

TLDR (Too Long; Didn't Read) The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information they receive (the "anchor") when making decisions. In marketing, you can use this by presenting a higher-priced option first to make...