Boyd Digital Agency Blog Corner

If your business growth has stalled but you can’t afford a full-time marketing executive, a Fractional CMO provides expert strategy on a part-time basis.

It’s time to hire one if:

Your marketing has no clear strategy.
The CEO is overwhelmed with marketing tasks.
You can’t prove the ROI of your marketing spend.
Your current marketing team lacks senior leadership.

TLDR (Too Long; Didn't Read) The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information they receive (the "anchor") when making decisions. In marketing, you can use this by presenting a higher-priced option first to make...

With new innovations launching daily, companies must fight for attention and loyalty in a crowded market. That’s why effective marketing strategies focused on customer engagement and brand awareness are more critical than ever. This post explores the top marketing...

Discover the top 5 digital marketing trends shaping 2025. From AI to zero-click content, learn how to stay ahead of the curve and grow your brand online.